Introduction to The Greenlight Exchange

March 25, 2016 by

My name is Becky Murdoch, and I’m the Director for The Greenlight Exchange, one of the programs here at The Greenhouse. As with any new blog or website you visit, the first thing you probably want to know is what it’s for and how it stands out from other similar organizations. So let me attempt to explain our overall mission and one of the many wonderful moving parts of The Greenhouse to better help you understand our mission!

First of all, what is The Greenhouse? The Greenhouse exists to bring creative artists to life.

Our mission is to maximize the potential and productivity of creative artists and professionals by equipping them in all areas of life through collaboration, mentoring, workshops, and artistic projects. We seek to engage and enhance culture locally and globally by valuing, serving, and equipping creative professionals and by maintaining a commitment to creativity and artistic excellence.

The Greenhouse provides people with opportunities to create quality art and entertainment that explores meaning, moves emotion, sparks imagination, and enlightens the soul.

As the Director of The Greenlight Exchange I get tOhelp artists in a very practical way. The Greenlight Exchange exists to fund artistic endeavors and to connect you with the best projects to support. “Best” for us is measured by whether a project exudes truth, beauty and redemption.

How does this work? What goes into the process of choosing the projects that the Greenlight Exchange will support?

Here’s how the process goes:

  • Creative artists will submit proposed projects.
  • A panel of creative professionals and community leaders review the applications
  • Funds are designated to projects that best communicates truth, beauty and redemption.

The idea for this blog came from the thought that The Greenhouse has so many friends with so many stories about what it’s like to live and work in Hollywood and the entertainment industry. The one thing all these friends have in common is the desire to see art that creates life! So much of the entertainment industry creates art which is deconstructive – we believe we can make a difference and that the time to counteract this is now!

I invite you to join us on this journey and get the inside scoop on why we choose to live and work in Hollywood and what it’s like to be here – both the good and the bad.

Becky Murdoch
Director, The Greenlight Exchange

Be sure to check out The Greenlight Exchange Twitter feed at @opgreenlight.

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