We value ideas and facilitate and encourage creative ideas from everyone. It must be safe for everyone to offer ideas. We look to “plus” every idea that arrives, constantly making the ideas better for the benefit of the community.

We value dreaming and imagination. We recognize that our limits too often are set by what we believe to be impossible, so we actively expand any self-imposed boundaries of possibility in our minds, hearts and souls. As such, we value faith.

We see obstacles as positive challenges, not negative hindrances. We start from a position that says a good idea can be done until it is proven otherwise. We value staying close to innovations happening in the academic community and the technological world. As such, we are not afraid of change.

We value true humility and selflessly helping creative artists to achieve their goals in their craft. We recognize that excessive pride, false humility, and oversensitive egos are all unhealthy and unrealistic in individuals and in community, and as such, only stand in the way of becoming all we can be as creative artists. While each of us has different roles and responsibilities, no person, either inside or outside The Greenhouse, is of lesser or greater value than anyone else.

There is only one standard of quality for The Greenhouse, and that is excellence. We are committed to striving for excellence as individuals, as professionals, as a community, and in our creative work and products. This is found by committing ourselves to growth on every level: creatively, intellectually, physically, spiritually, emotionally, and organizationally. Cheaper and faster are not the end goals; rather commitment to excellence, which is not to be confused with perfectionism, is at the core of everything we do.

We value and are committed to serving one another, serving our community, and serving the creative industry. By focusing on serving one another, we become stronger as individuals and as a community, and as a result, we all rise and grow together.

We value an environment that supports creative artists and encourages them to support and serve one another, and by doing so, the community as a whole is far greater than the sum of the parts. We value the promotion of one another over self-promotion. We are committed to recognizing, encouraging, and relying upon the true strengths in one another.

We value the ability and the desire to take the initiative in creating, communicating, starting new projects, tackling problems and obstacles, and improving on everything undertaken.

We must constantly challenge all our assumptions and search for the flaws that challenge creative community and collaboration. Creativity and originality are inherently risky. The job of leadership is not to prevent risk but to build the capability to recover when failures occur. As such, we must resist the natural tendency to avoid or minimize risk, but instead must become comfortable with the process of failure recovery. We leave room to try ideas. We value an environment that gives the freedom to try ideas without fear. The Greenhouse is not a fear-based culture, and we strive to remove fear as a motivator in all things.

We value loving people, irrespective of race, gender, creed, background, or sexual orientation. We value showing proactive, muscular grace towards one another and the broader community, especially because we value risk-taking. When failure does occur, we attack the process, not the people.

We value healthy and timely humor, laughter and play. We believe that people who are permitted to play freely with peers develop skills for seeing another’s point of view through cooperation, helping, sharing, and solving problems in a fun atmosphere. In order for The Greenhouse to run at peak performance, we make room for fun and play, and we do not squelch healthy and timely fun out of a fear of disruption or disorder or loss of productivity.